Purple Carrot is partnering with Whole Foods to bring a line of frozen plant-based meal solutions to consumers.

Prior to COVID-19, ready-to-serve and meal bar preparation options were in growth mode, but will likely change as concerns about food handling persist. Frozen meals present a proven way to keep most of the key nutrient benefits while minimizing touch points. Plus, given the increased consumer interest in plant-based options, especially among Gen Y and Gen Z, this partnership makes sense.

https://retailleader.com/purple-carrot-brings-plant-based-frozen-meals-whole-foods?utm_source=omeda&utm_medium=email&utm_campaign=NL_Retail+Leader+Essentials&utm_keyword=&oly_enc_id=5012I1567089B5Y