Knowing why something is not a good idea can be almost as important as knowing why a choice is the correct path. A good example is in the nutrition world. Americans are looking at more dietary options and variations than ever before, eager to find products that help support their dietary lifestyle, and one of …
Month: November 2022
Playing With Percentages
Having successfully run corporate businesses, built brands and gained an expertise in research and insights, I'm no stranger to data and percentages. When building a business case, creating segmentation and assessing the risk/reward profile of an investment or initiative, we are constantly playing with percentages. However, one of the rules that applies to both this …
Stating the Obvious
With today's 24/7 barrage of news and information, it's hard to decipher what's really important, what is actually true & factual, and what pieces of "news" are so obvious that we have to stop and question whether those are actually newsworthy at all. A few days ago I came across a news article with the …
BusinessFit 