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Change the Trajectory

Typically when we talk about a record being broken, it's a good thing. Whether it's an individual athletic event where a sprinter or swimmer smashes a world record with a scintillating performance, a team accomplishment like winning a Super Bowl or Stanley Cup, or a major milestone by a company or industry, we tend to …

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Spirit Shining Bright

"Man's Best Friend." Just hearing these three words triggers an immediate picture of an owner and his/her dog, and the kinship that is formed through a myriad of life experiences. Ask a dog owner what it's like to own a dog, and in most cases, you'll get a response in the neighborhood of "(dog's name) …

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A Better Way

Here's a hypothetical question. If I asked you to eat a substitute item that was more expensive, provided a poorer nutritional profile, was made with more additives & fillers, delivered less of a critical macronutrient, and tasted worse, would you buy it? It's actually not a hypothetical question, as that is what Beyond Meat is …

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