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Change the Trajectory

Typically when we talk about a record being broken, it's a good thing. Whether it's an individual athletic event where a sprinter or swimmer smashes a world record with a scintillating performance, a team accomplishment like winning a Super Bowl or Stanley Cup, or a major milestone by a company or industry, we tend to …

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A Better Way

Here's a hypothetical question. If I asked you to eat a substitute item that was more expensive, provided a poorer nutritional profile, was made with more additives & fillers, delivered less of a critical macronutrient, and tasted worse, would you buy it? It's actually not a hypothetical question, as that is what Beyond Meat is …

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