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How Hormel’s Acquisition of Planters from Kraft Heinz Underlines the Importance of Brand Strategy

https://finance.yahoo.com/news/why-spam-maker-hormel-just-bought-115-yearold-planters-for-335-billion-144921127.html Hormel announced they are buying the Planters, Cheese Balls & Corn Nuts brands from Kraft Heinz for $3.35 billion. While this deal had been rumored for some time, it's helpful to understand why this makes sense and the different trajectories of these two CPG conglomerates. The Struggles at Kraft Heinz Prior to the merger …

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More Expansion of Plant Based Options

Purple Carrot is partnering with Whole Foods to bring a line of frozen plant-based meal solutions to consumers. Prior to COVID-19, ready-to-serve and meal bar preparation options were in growth mode, but will likely change as concerns about food handling persist. Frozen meals present a proven way to keep most of the key nutrient benefits …

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Changing Consumer Behavior Post COVID-19

https://progressivegrocer.com/whats-next-cpg-brands-unprecedented-times?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=5012I1567089B5Y The CPG (Consumer Packaged Goods) industry has experienced an enormous change in the last 4 - 5 months due to COVID-19, but this is likely only the beginning. Leading CPG executives have talked about revamping supply chains, applying 80/20 simplification to ensure adequate supply of high demand items, and brands that were forgotten have …

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Applying 80/20 In A Pandemic

https://www.supplychaindive.com/news/coronavirus-supply-chains-SKUs-pandemic-Mondelez-Procter-Gamble-Coca-Cola/579017/ The attached article from Emma Cosgrove highlights the urgency of simplification and focus when faced with significant demand fluctuations like we have seen during the COVID-19 pandemic. Some of the biggest, best and most admired consumer packaged goods (CPG) companies like Mondelez, P&G and Coca-Cola found out how important the 80/20 principle is during …

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IRI Provides Additional Insights During COVID-19

https://retailleader.com/iri-offers-closer-view-cpg-pandemic-trends?utm_source=omeda&utm_medium=email&utm_campaign=NL_Retail+Leader+Essentials&utm_keyword=&oly_enc_id=5012I1567089B5Y IRI is helping provide more clarity on consumer shopping and consumption trends during the COVID-19 pandemic, creating the IRI CPG Demand Index, which tracks weekly changes in consumer purchases vs. previous year periods. The data includes various departments, categories, retail formats and regions, and looks to be a great tool for brand leaders. Some …

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