Here's a hypothetical question. If I asked you to eat a substitute item that was more expensive, provided a poorer nutritional profile, was made with more additives & fillers, delivered less of a critical macronutrient, and tasted worse, would you buy it? It's actually not a hypothetical question, as that is what Beyond Meat is …
Tag: plant-based
Delving Into Dairy
In the latest issue of People Magazine, the People Food Awards highlighted over 60 of their favorite new items to hit store shelves. Not surprisingly, the bulk of the foods highlighted were a sugary mess…waffles, sugary cereals, candy, ice cream, snacks, etc. However, there is one product I wanted to highlight as an example of …
The Dish About Meat
https://foodinstitute.com/focus/despite-the-rise-of-plant-based-alternatives-meat-department-sales-up-19-in-2020/ The latest data on meat sales from 2020 shows robust growth vs. previous year at +19.2%. This is impressive given the amount of visibility, news coverage and distribution expansion of plant-based meat substitute products. Consumer attitudes toward meat consumption is also interesting to note, as those defining themselves at "meat eaters" actually declined from …
Simple and Unprocessed
As I've been advising private equity clients and consulting on category expansion projects, I'm struck with how process becomes a blocker to success. In some cases, there is too much process, so steps in an innovation pipeline, a decision to hire outstanding talent, or the ability to capitalize on a commercial opportunity get bogged down …
More Expansion of Plant Based Options
Purple Carrot is partnering with Whole Foods to bring a line of frozen plant-based meal solutions to consumers. Prior to COVID-19, ready-to-serve and meal bar preparation options were in growth mode, but will likely change as concerns about food handling persist. Frozen meals present a proven way to keep most of the key nutrient benefits …
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