https://www.foodbusinessnews.net/articles/15253-adding-sweetness-without-added-sugars Top Four Sugar Substitutes: Most Natural & Least Impactful on Insulin: ErythritolMonk FruitStevia Leaf ExtractAllulose Lower sugar, less sugar, reduced added sugar...the list goes on of new ways marketers are recognizing consumer desire to reduce the amount of sugar in foods and drinks. Credit more available dietary information, the trend among Gen Z to …
Month: January 2020
What is Q5? Inquiring Marketers Should Know.
https://adage.com/article/industry-insights/power-q5-exploring-q4s-buried-treasure/2230356 If you've been watching consumption behaviors over the last few years, there is a trend that every marketer needs to understand. We all know end-of-year budgets can be razor thin by December 26, but after Christmas there is a massive increase in purchase interest by a broad consumer base. Why? Disposable income. As gift …
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AutoZone’s Path to Success
https://www.youtube.com/watch?v=vYNlaLt4jic&authuser=0 AutoZone's success has been impressive. I absolutely agree much of their stock appreciation has been due to their incredible focus on share buy-backs, as their P/E ratio is still behind other competitive auto retailers. However, having spent many years in the auto aftermarket, selling and marketing various consumer-led categories to AutoZone, I can offer …
4-ways to Increase Inclusion
https://www.smartbrief.com/original/2020/01/how-good-facilitation-increases-inclusion-and-belonging Photo by Pixabay on Pexels.com You've been in these meetings before...lots of them. Only a few people, perhaps one, dominate the conversation. Comments are made that are, frankly, inappropriate. The tone of the room is one of skepticism but no one voices it out loud. Then, after the meeting, there is dissent and confusion...why …
Innovation Speed & Agility
https://www.fooddive.com/news/big-beer-quickens-pace-of-innovation-as-sales-of-iconic-brews-languish/569966/ Even those who don't drink know the explosive growth of White Claw hard seltzer in 2019, which has taken the alcohol market by storm. https://www.cnbc.com/video/2019/12/05/the-rise-of-white-claw.html But it's interesting to hear how A/B is accelerating innovation, almost at a frenetic pace, which is a "whip-saw" reaction to having your core business cannibalized by a new …
Flexitarians Drive Plant-based Meat Substitute Growth
https://www.foodbusinessnews.net/articles/15246-beyond-meat-sales-soar-135-iri-data-show Recent IRI data shows continued strength in the plant-based meat substitute category, growing 10% (category-wide) from fall 2018 to fall 2019. Morningstar farms continues to be the share leader with over 40%, but Beyond Meat growth has outpaced the market and given them 10% share. Equally impressive is how other categories, such as dairy …
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Five Leadership Styles: One Winner?
https://www.smartbrief.com/original/2020/01/5-leadership-styles-and-one-outperforms-them-all We've all seen different leadership styles. Some are power-hungry, some are dictatorial, some are scattered and some are focused on pleasing everyone. But is there really a "best" kind of leader? The short answer is yes, but let me explain. A great leader has to do three things: Recognize that part of your job …
2020 Mobile Marketing Trends
https://www.mobilemarketer.com/news/5-trends-that-will-move-mobile-marketing-in-2020/569725/ Good synopsis on key mobile marketing trends for 2020. Some gained steam in 2019 so there will be a natural acceleration. I’m excited about the evolution of authenticity in social media. This quote nails it: “The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete …
Food as Healing Fuel
https://www.smartbrief.com/s/2019/12/improved-eating-habits-could-save-us-50b-year Think about how powerful the notion of "food as healing fuel" is, and what it can mean for wellness, health, longevity and economic prosperity. While addressing outdated ideologies like "all fat is bad", and making badly-needed changes to resources like the food pyramid are important, leaders in the health & wellness industry don't need …
Presentations: Presence vs. Charisma
https://hbr.org/2019/12/do-you-need-charisma-to-be-a-great-public-speaker What makes a successful presentation? The power of Presence or the power of Charisma? Remember, it’s not whether the audience likes you or validates you in some manner, but whether the audience understands, embraces and can use your message in their lives. Focus on the audience (end user) and their needs, keep the message …
The Evolution of Beverage Nutrition
https://www.cnbc.com/2019/12/09/nestles-plan-to-reinvigorate-bottled-water-growth-includes-caffeinated-water.html?__source=sharebar%7Clinkedin&par=sharebar Continuing on the trend of consumers seeking functional wellness from beverages. Caffeine, electrolytes, vitamin supplementation, protein, collagen & wellness herbs are all being added to help deliver functional nutrition to beverage choices.
Strategic Focus Case Study: BMW
https://youtu.be/PSO7Qld8aQM Having been a long-time auto enthusiast and spent time at BMW’s Munich museum, it is shocking to see how much BMW has walked away from their core. They built a brand behind a relentless focus on naturally-aspirated, high power and sonorous engines, a balanced and telepathic driving experience, lighter-weight and agile vehicles that established …
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