https://www.mobilemarketer.com/news/5-trends-that-will-move-mobile-marketing-in-2020/569725/

Good synopsis on key mobile marketing trends for 2020. Some gained steam in 2019 so there will be a natural acceleration. I’m excited about the evolution of authenticity in social media. This quote nails it: “The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete ways to measure success, including views, engagements, comments, coupon use and click-through rates,” according to Brian Wulfe, CEO of digital agency Effective Spend.