Innovation Speed & Agility

https://www.fooddive.com/news/big-beer-quickens-pace-of-innovation-as-sales-of-iconic-brews-languish/569966/ Even those who don't drink know the explosive growth of White Claw hard seltzer in 2019, which has taken the alcohol market by storm. https://www.cnbc.com/video/2019/12/05/the-rise-of-white-claw.html But it's interesting to hear how A/B is accelerating innovation, almost at a frenetic pace, which is a "whip-saw" reaction to having your core business cannibalized by a new …

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2020 Mobile Marketing Trends

https://www.mobilemarketer.com/news/5-trends-that-will-move-mobile-marketing-in-2020/569725/ Good synopsis on key mobile marketing trends for 2020. Some gained steam in 2019 so there will be a natural acceleration. I’m excited about the evolution of authenticity in social media. This quote nails it: “The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete …

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