https://adage.com/article/industry-insights/power-q5-exploring-q4s-buried-treasure/2230356 If you've been watching consumption behaviors over the last few years, there is a trend that every marketer needs to understand. We all know end-of-year budgets can be razor thin by December 26, but after Christmas there is a massive increase in purchase interest by a broad consumer base. Why? Disposable income. As gift …

Continue reading What is Q5? Inquiring Marketers Should Know.

https://www.fooddive.com/news/big-beer-quickens-pace-of-innovation-as-sales-of-iconic-brews-languish/569966/ Even those who don't drink know the explosive growth of White Claw hard seltzer in 2019, which has taken the alcohol market by storm. https://www.cnbc.com/video/2019/12/05/the-rise-of-white-claw.html But it's interesting to hear how A/B is accelerating innovation, almost at a frenetic pace, which is a "whip-saw" reaction to having your core business cannibalized by a new …

Continue reading Innovation Speed & Agility

https://www.mobilemarketer.com/news/5-trends-that-will-move-mobile-marketing-in-2020/569725/ Good synopsis on key mobile marketing trends for 2020. Some gained steam in 2019 so there will be a natural acceleration. I’m excited about the evolution of authenticity in social media. This quote nails it: “The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete …

Continue reading 2020 Mobile Marketing Trends