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How Hormel’s Acquisition of Planters from Kraft Heinz Underlines the Importance of Brand Strategy

https://finance.yahoo.com/news/why-spam-maker-hormel-just-bought-115-yearold-planters-for-335-billion-144921127.html Hormel announced they are buying the Planters, Cheese Balls & Corn Nuts brands from Kraft Heinz for $3.35 billion. While this deal had been rumored for some time, it's helpful to understand why this makes sense and the different trajectories of these two CPG conglomerates. The Struggles at Kraft Heinz Prior to the merger …

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Holiday Snacking Help

https://www.drlamcoaching.com/blog/holiday-themed-trail-mixes/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=subscriber-newsletter&utm_term=diet&utm_content=article-19065&inf_contact_key=0769e399d8f9a13dcd45f498a7a5c0644dfbc39d7283b2cb89d5189540b69330 While most look forward to Christmas with anticipation and excitement, even the most jolly soul will admit the holidays are stressful. Managing the needs of work and personal commitments, attending parties, buying the "perfect" gifts, dealing with traffic & schedules, the threat of lousy weather, and the highs & lows of extended family time …

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Simple and Unprocessed

As I've been advising private equity clients and consulting on category expansion projects, I'm struck with how process becomes a blocker to success. In some cases, there is too much process, so steps in an innovation pipeline, a decision to hire outstanding talent, or the ability to capitalize on a commercial opportunity get bogged down …

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Mars Tries To Be More Kind

Last week, candy maker Mars agreed to fully acquire Kind Bars, valuing the company at US$5 billion, as outlined in the below Forbes article. Like many other CPG giants, Mars is looking to capitalize on the growth of healthy snacking. https://www.forbes.com/sites/angelauyeung/2020/11/17/billionaires-united-candy-maker-mars-to-acquire-kind-bars-in-5-billion-deal/?sh=399459686de7 Global Snack Bar Market Snack bars, which include cereal bars, energy bars and other …

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