We have more sources of data and "news" today than ever before. But, as with all great power comes great responsibility, so we need to ensure we are applying critical thinking skills around all this available information. When reviewing a "study" or evaluating a data set or news item, consider the following: How robust is …
Tag: consumer insights
How Hormel’s Acquisition of Planters from Kraft Heinz Underlines the Importance of Brand Strategy
https://finance.yahoo.com/news/why-spam-maker-hormel-just-bought-115-yearold-planters-for-335-billion-144921127.html Hormel announced they are buying the Planters, Cheese Balls & Corn Nuts brands from Kraft Heinz for $3.35 billion. While this deal had been rumored for some time, it's helpful to understand why this makes sense and the different trajectories of these two CPG conglomerates. The Struggles at Kraft Heinz Prior to the merger …
A Culture of Innovation
While Amazon.com's earnings reports are always anticipated, Tuesday's results were accompanied by a big announcement, even by their standards. Amazon.com CEO Jeff Bezos will be transitioning out of his current CEO role to become Executive Chairman in the third quarter. Anytime there is a leadership change, employees and investors get nervous. What makes this particularly …
Changing Consumer Behavior Post COVID-19
https://progressivegrocer.com/whats-next-cpg-brands-unprecedented-times?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=5012I1567089B5Y The CPG (Consumer Packaged Goods) industry has experienced an enormous change in the last 4 - 5 months due to COVID-19, but this is likely only the beginning. Leading CPG executives have talked about revamping supply chains, applying 80/20 simplification to ensure adequate supply of high demand items, and brands that were forgotten have …
Functional Beverage Power
https://www.foodbusinessnews.net/articles/15350-theres-a-beverage-for-that Functional beverages are just one of many segments driving the fast growing health and wellness category. What do we mean by "functional beverages?" Beverages with some type of added benefit other than hydration, and could include: additional protein (collagen or plant-based proteins); vitamins & minerals; natural energy from caffeine, yerba mate, guava or other …
The recovery at Kraft Heinz starts with the fundamentals
https://www.forbes.com/sites/paultalbot/2020/02/04/fresh-leadership-and-fresh-brand-focus-at-kraft-heinz/#515bcaf86ada Since April 1, 2017, Kraft Heinz Company (KHC) stock has plummeted from $90/share to $30/share. When a stock loses almost 70% of its value, the problems run deep and changes are desperately needed. But change without a vision and strategy becomes busy energy without focusing and harnessing the company's resources to begin the turnaround. …
Continue reading The recovery at Kraft Heinz starts with the fundamentals
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