Mars Tries To Be More Kind

Last week, candy maker Mars agreed to fully acquire Kind Bars, valuing the company at US$5 billion, as outlined in the below Forbes article. Like many other CPG giants, Mars is looking to capitalize on the growth of healthy snacking. https://www.forbes.com/sites/angelauyeung/2020/11/17/billionaires-united-candy-maker-mars-to-acquire-kind-bars-in-5-billion-deal/?sh=399459686de7 Global Snack Bar Market Snack bars, which include cereal bars, energy bars and other …

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