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Playing With Percentages

Having successfully run corporate businesses, built brands and gained an expertise in research and insights, I'm no stranger to data and percentages. When building a business case, creating segmentation and assessing the risk/reward profile of an investment or initiative, we are constantly playing with percentages. However, one of the rules that applies to both this …

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Change the Trajectory

Typically when we talk about a record being broken, it's a good thing. Whether it's an individual athletic event where a sprinter or swimmer smashes a world record with a scintillating performance, a team accomplishment like winning a Super Bowl or Stanley Cup, or a major milestone by a company or industry, we tend to …

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Shifting the Odds

Cancer. Just the word sends a chilling and daunting feeling into any conversation. If you've ever been diagnosed, or know someone close who has received a cancer diagnosis, your life changes in an instant. The truth is there is still so much we don't know about cancer. How does it start? Who is at a …

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