Featured

Playing With Percentages

Having successfully run corporate businesses, built brands and gained an expertise in research and insights, I'm no stranger to data and percentages. When building a business case, creating segmentation and assessing the risk/reward profile of an investment or initiative, we are constantly playing with percentages. However, one of the rules that applies to both this …

Continue reading Playing With Percentages

Featured

Change the Trajectory

Typically when we talk about a record being broken, it's a good thing. Whether it's an individual athletic event where a sprinter or swimmer smashes a world record with a scintillating performance, a team accomplishment like winning a Super Bowl or Stanley Cup, or a major milestone by a company or industry, we tend to …

Continue reading Change the Trajectory

Featured

Five Takeaways From Low Carb 2022

From August 25 - 28, I had the opportunity to attend the Low Carb Conference in beautiful San Diego, CA. I was particularly keen to learn more about the scientific advances of how a low carbohydrate lifestyle contributes to metabolic health, and I was not disappointed. At this conference we covered low-carb diets, the ketogenic …

Continue reading Five Takeaways From Low Carb 2022

Featured

Shifting the Odds

Cancer. Just the word sends a chilling and daunting feeling into any conversation. If you've ever been diagnosed, or know someone close who has received a cancer diagnosis, your life changes in an instant. The truth is there is still so much we don't know about cancer. How does it start? Who is at a …

Continue reading Shifting the Odds

Featured

Changing the Calories-in/Calories-out Narrative

https://www.newsmax.com/health/health-news/insulin-weight-loss-calories-carbohydrates/2021/09/28/id/1038283/ If you've spent any time trying to lose weight, you've probably heard these well-rehearsed phrases: "To lose weight, you have to consume fewer calories than you burn.""If you're overweight, you're eating too much. Cut back on your calories & add exercise.""The 1st law of thermodynamics applies to food consumption & weight management. It's calories …

Continue reading Changing the Calories-in/Calories-out Narrative

Featured

Ultra-Processed Food Accounts for 2/3 of Children’s Calories

https://jamanetwork.com/journals/jama/article-abstract/2782866?guestAccessKey=c646e502-898f-443b-8558-d90a74e35415&utm_source=For_The_Media&utm_medium=referral&utm_campaign=ftm_links&utm_content=tfl&utm_term=081021 According to the CDC, as of 2018, 19% of children aged 2 - 19 are considered obese, with the percentage of children 12 - 19 (just coming into adulthood) even higher at 21.2%. Childhood obesity was also higher among Hispanic children (25.6%) and non-Hispanic Black children (24.2%). What could be contributing to such an …

Continue reading Ultra-Processed Food Accounts for 2/3 of Children’s Calories