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How Hormel’s Acquisition of Planters from Kraft Heinz Underlines the Importance of Brand Strategy

https://finance.yahoo.com/news/why-spam-maker-hormel-just-bought-115-yearold-planters-for-335-billion-144921127.html Hormel announced they are buying the Planters, Cheese Balls & Corn Nuts brands from Kraft Heinz for $3.35 billion. While this deal had been rumored for some time, it's helpful to understand why this makes sense and the different trajectories of these two CPG conglomerates. The Struggles at Kraft Heinz Prior to the merger …

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A Culture of Innovation

While Amazon.com's earnings reports are always anticipated, Tuesday's results were accompanied by a big announcement, even by their standards. Amazon.com CEO Jeff Bezos will be transitioning out of his current CEO role to become Executive Chairman in the third quarter. Anytime there is a leadership change, employees and investors get nervous. What makes this particularly …

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Mars Tries To Be More Kind

Last week, candy maker Mars agreed to fully acquire Kind Bars, valuing the company at US$5 billion, as outlined in the below Forbes article. Like many other CPG giants, Mars is looking to capitalize on the growth of healthy snacking. https://www.forbes.com/sites/angelauyeung/2020/11/17/billionaires-united-candy-maker-mars-to-acquire-kind-bars-in-5-billion-deal/?sh=399459686de7 Global Snack Bar Market Snack bars, which include cereal bars, energy bars and other …

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Changing Consumer Behavior Post COVID-19

https://progressivegrocer.com/whats-next-cpg-brands-unprecedented-times?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=5012I1567089B5Y The CPG (Consumer Packaged Goods) industry has experienced an enormous change in the last 4 - 5 months due to COVID-19, but this is likely only the beginning. Leading CPG executives have talked about revamping supply chains, applying 80/20 simplification to ensure adequate supply of high demand items, and brands that were forgotten have …

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Applying 80/20 In A Pandemic

https://www.supplychaindive.com/news/coronavirus-supply-chains-SKUs-pandemic-Mondelez-Procter-Gamble-Coca-Cola/579017/ The attached article from Emma Cosgrove highlights the urgency of simplification and focus when faced with significant demand fluctuations like we have seen during the COVID-19 pandemic. Some of the biggest, best and most admired consumer packaged goods (CPG) companies like Mondelez, P&G and Coca-Cola found out how important the 80/20 principle is during …

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Keep the Brand Light On

https://www.smartbrief.com/original/2020/05/protect-and-prepare-your-brand-post-coronavirus-world In times of economic slowdown it is common to see companies make expense cuts to try and protect earnings. Some of the first expenses cut are marketing expenses that are seen as a "nice to have" by old school thinkers. Certainly in the world of the COVID-19 pandemic where economic survival is taking center …

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IRI Provides Additional Insights During COVID-19

https://retailleader.com/iri-offers-closer-view-cpg-pandemic-trends?utm_source=omeda&utm_medium=email&utm_campaign=NL_Retail+Leader+Essentials&utm_keyword=&oly_enc_id=5012I1567089B5Y IRI is helping provide more clarity on consumer shopping and consumption trends during the COVID-19 pandemic, creating the IRI CPG Demand Index, which tracks weekly changes in consumer purchases vs. previous year periods. The data includes various departments, categories, retail formats and regions, and looks to be a great tool for brand leaders. Some …

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