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How Hormel’s Acquisition of Planters from Kraft Heinz Underlines the Importance of Brand Strategy

https://finance.yahoo.com/news/why-spam-maker-hormel-just-bought-115-yearold-planters-for-335-billion-144921127.html Hormel announced they are buying the Planters, Cheese Balls & Corn Nuts brands from Kraft Heinz for $3.35 billion. While this deal had been rumored for some time, it's helpful to understand why this makes sense and the different trajectories of these two CPG conglomerates. The Struggles at Kraft Heinz Prior to the merger …

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Time to Move On From Soda

Consider this for just a minute. The average American drinks 995 liters of soda per year, and the average Mexican drinks 1,059 liters of soda annually. How much is approximately 1,000 liters? 264 gallons of soda per year, almost 3/4 of a gallon of soda every day, or enough annual soda consumed to fill this …

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Functional Beverage Power

https://www.foodbusinessnews.net/articles/15350-theres-a-beverage-for-that Functional beverages are just one of many segments driving the fast growing health and wellness category. What do we mean by "functional beverages?" Beverages with some type of added benefit other than hydration, and could include: additional protein (collagen or plant-based proteins); vitamins & minerals; natural energy from caffeine, yerba mate, guava or other …

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Strategic Sourcing = Strategic Business Partner

https://www.scmr.com/article/procurement_must_reduce_costs_while_continuing_to_become_a_better_strategic Long gone are the days where a procurement or sourcing function is built to simply cut costs. In today's world and building for tomorrow, great leaders need all functions to be working and collaborating as strategic partners, which means decisions are not made in functional silos. Nowhere is this more important than in procurement. …

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