Changing Consumer Behavior Post COVID-19

https://progressivegrocer.com/whats-next-cpg-brands-unprecedented-times?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=5012I1567089B5Y The CPG (Consumer Packaged Goods) industry has experienced an enormous change in the last 4 - 5 months due to COVID-19, but this is likely only the beginning. Leading CPG executives have talked about revamping supply chains, applying 80/20 simplification to ensure adequate supply of high demand items, and brands that were forgotten have …

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Applying 80/20 In A Pandemic

https://www.supplychaindive.com/news/coronavirus-supply-chains-SKUs-pandemic-Mondelez-Procter-Gamble-Coca-Cola/579017/ The attached article from Emma Cosgrove highlights the urgency of simplification and focus when faced with significant demand fluctuations like we have seen during the COVID-19 pandemic. Some of the biggest, best and most admired consumer packaged goods (CPG) companies like Mondelez, P&G and Coca-Cola found out how important the 80/20 principle is during …

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When Demand Strains the Supply Chain

https://www.fox5atlanta.com/news/georgia-pacific-working-to-keep-up-with-toilet-paper-demand I'm sure you've seen it. Grocery store shelves, 20 - 30 feet long and three levels high, completely sold out of...toilet paper? There's an interesting behavioral phenomenon occurring right now, as panic buying is driving people to purchase 5X more toilet paper than they would ever use. Interviews with grocery executives from Kroger, Wal*Mart …

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