IRI Provides Additional Insights During COVID-19

https://retailleader.com/iri-offers-closer-view-cpg-pandemic-trends?utm_source=omeda&utm_medium=email&utm_campaign=NL_Retail+Leader+Essentials&utm_keyword=&oly_enc_id=5012I1567089B5Y IRI is helping provide more clarity on consumer shopping and consumption trends during the COVID-19 pandemic, creating the IRI CPG Demand Index, which tracks weekly changes in consumer purchases vs. previous year periods. The data includes various departments, categories, retail formats and regions, and looks to be a great tool for brand leaders. Some …

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