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A Culture of Innovation

While Amazon.com's earnings reports are always anticipated, Tuesday's results were accompanied by a big announcement, even by their standards. Amazon.com CEO Jeff Bezos will be transitioning out of his current CEO role to become Executive Chairman in the third quarter. Anytime there is a leadership change, employees and investors get nervous. What makes this particularly …

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Keep the Brand Light On

https://www.smartbrief.com/original/2020/05/protect-and-prepare-your-brand-post-coronavirus-world In times of economic slowdown it is common to see companies make expense cuts to try and protect earnings. Some of the first expenses cut are marketing expenses that are seen as a "nice to have" by old school thinkers. Certainly in the world of the COVID-19 pandemic where economic survival is taking center …

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The recovery at Kraft Heinz starts with the fundamentals

https://www.forbes.com/sites/paultalbot/2020/02/04/fresh-leadership-and-fresh-brand-focus-at-kraft-heinz/#515bcaf86ada Since April 1, 2017, Kraft Heinz Company (KHC) stock has plummeted from $90/share to $30/share. When a stock loses almost 70% of its value, the problems run deep and changes are desperately needed. But change without a vision and strategy becomes busy energy without focusing and harnessing the company's resources to begin the turnaround. …

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